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Shopify Plus vs Magento Enterprise:
The Most Important Dynamics Compared

Which platform best supports online shoppers? Which platform is better optimized for mobile? Which platform integrates with other technologies? How to choose between Shopify Plus and Magento Enterprise!

Did you know that Magento is one of the most installed ecommerce software solutions and has a huge community of developers? Did you know that Shopify Plus is the most scalable and fastest-growing ecommerce solution?

Both, Shopify Plus and Magento Enterprise are powerful ecommerce website builders and software solutions, but the real question is how are they similar or how are they different.

Wondering which ecommerce shopping cart is the right one for your business?

Shopify Plus vs Magento Enterprise: 6 Essential Questions Answered

Here are 6 questions & answers that will help you decide which platform is better for your ecommerce business:

#1. Which ecommerce platform best supports online shoppers and customer journey? Are any reputable businesses of your size currently using the platform? When you visit their website, how is the user experience? Magento specializes in mid-sized to large businesses, businesses with more complex needs, and multinational enterprises. Shopify Plus on the other side is ideal for small, medium-sized, and B2C businesses. Having said that, the size of your company will be the factor that determines whether you should migrate from Magento to Shopify. For example, if you have a small or medium sized business in the United Kingdom, the best decision will be to choose Shopify as your ideal platform.

#2. Which ecommerce platform is mCommerce ready? Both platforms provide a smooth mobile browsing experience for customers. For B2B service and transactions, Magento’s powerful set of features outweigh Shopify.

#3. Which platform integrates best with your CRM, ERP, POS, and other technologies? You can start by listing the most important features your business need. You can order them by necessary, nice-to-have, and etc. Next, check to see which kinds of extensions can be integrated with the platform. For example, this could be for email marketing, product information management solutions, shipping & fulfillment, fraud protection, and more. 

#4. Are there any hidden fees? As a business owner, you are probably wondering how much will the ecommerce platform cost and what are the hidden expenses? Different platforms have different pricing models. Some of the metrics and factors that ecommerce platforms might consider are your type of business, the current revenue of your website, current and future channels, the number of promotions, your AOV (average order value), traffic during busy periods, and a number of products.

#5. Will my team be able to understand and use the platform? Before making any final decisions, get a demo so you can analyze the platform’s dashboard, as well as, user interface. The Shopify platform can be mastered quickly by developers. It is simple and intuitive to use. The Magento platform, on the other side, requires a background in programming and pro skills to master and use the platform.

#6. Which platform is more scalable? If your business plan includes expansion into new markets, will the ecommerce platform grow with you? Both Shopify Plus and Magento come with multi-language, multi-currency, and multi-store views options. The only difference is in bandwidth limits – with Shopify, there is unlimited bandwidth and no extra hosts for hosting.

Other Dynamics to Keep in Mind

In order to make a better decision and pick the right platform for you, here are some important dynamics to keep in mind:

  • General: When it comes to Community Support, Shopify Plus has a growing community while Magento has a large community offering answers, as well as, rapid support.
  • Core: The installation process with Shopify is pretty simple, while with Magento is a little bit complex.
  • Products, Catalogs, Search: Shopify supports 3 options per product while Magento has no limitations. Both platforms allow product reviews and gift cards. 

What is your final answer?

With your needs, goals, and priorities in mind, decide which platform is right for your business.

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